Australian Research Reveals that 72% of Women Have Experienced Heavy Menstrual Bleeding
Recent Australian research*, surveying 5,000 women aged 35-52, sheds light on the often overlooked issue of heavy menstrual bleeding (HMB). The findings reveal that a staggering 72% of women in this age group have encountered HMB, with 28% experiencing it often or always.1
This research aligns with the Heavy Menstrual Bleeding Clinical Care Standard, indicating that regular HMB affects 25% of women of reproductive age, impacting various aspects of their lives.2
The study underscores a concerning trend: many women endure HMB silently, misconstruing their symptoms as normal. A striking 92% of participants advocate for more open dialogues about managing heavy periods. Notably, over half of Australian women aged 35-52 dealing with prolonged or heavy periods have yet to broach this treatable condition with their healthcare providers.1
Key symptoms reported by these women encompass weakness, fatigue, having a pale appearance (59%), being bothered by bleeding or pain (48%), and the need to change pads or tampons every one to two hours (42%). This research emphasises the urgent need for increased awareness, dialogue, and medical consultation regarding heavy menstrual bleeding.1
* Market research was commissioned by Hologic through independent market research agency Two Blind Mice.
Two Blind Mice. Heavy Menstrual Bleeding Market Research Quantitative survey with 5,000 Australian women. (2023).
Australian Commission on Safety and Quality in Health Care. Heavy Menstrual Bleeding Clinical Care Standard https://www.safetyandquality.gov.au/standards/clinical-care-standards/heavy-menstrual-bleeding-clinical-care-standard (2024).